Munificent was built by two Naples natives — one who has spent his career representing this community's businesses, and one who builds software in Silicon Valley. Between them, they know exactly what a City Hall vote can do to a Main Street storefront, and exactly how to teach a machine to watch for it.
A Naples native, businessman, and attorney who has spent his career as a community leader — advising and representing the local businesses that make this city what it is. He knows which line items on a council agenda actually move money, and which public comment gets a vote reconsidered.
Mick's brother, also a Naples native. A Stanford MBA who works in software in Silicon Valley, Pete builds the systems that watch every meeting, transcribe it in real time, and reason about what each decision means for a specific business.
Munificent watches your city's public meetings live, writes a full transcript the moment words are spoken, and reads every line against a working understanding of your business — then tells you, in plain English, what to pay attention to and by when.
You tell us about your business once. We do the watching, forever.
Drop in your website and a few details. We build a living profile of what could affect you — and deepen it over time by asking.
The moment a webcast goes live, Munificent transcribes every word and checks each line against your profile — flagging the moments that touch your business, explained and tied to the exact timestamp.
What was decided, why it matters to you, what to do next, and the deadline to be heard. Before the minutes are even posted.
Munificent finds the other businesses hit the same way and rallies them into a coalition — a shared campaign and a ready-to-send joint letter — so you speak to your government with one, louder voice.
Each of these is a real category of municipal decision that quietly reshapes a small business — and each is exactly the kind of thing Munificent is built to catch.
Café hours, outdoor seating, signage, noise limits, short-term rentals — the rules change in a meeting you couldn't attend, and you find out when code enforcement does.
"They shortened weeknight outdoor-dining hours in a Tuesday meeting. We only found out three weeks later from a neighbor. Munificent had it in my inbox that night, with the actual language."
[Name, Owner — Fifth Avenue South restaurant]By the time posted minutes tell you a variance is up for a vote, the public-comment period is over. The decisions that need your voice are exactly the ones easiest to miss.
"It told me a zoning variance next door was on second reading — with six days left to comment. I showed up, spoke for two minutes, and they added a condition that saved my parking."
[Name, Owner — Third Street South retail]Nobody has time to read the whole agenda packet. The stormwater assessment, the permit-fee schedule, the impact fee — they live on page 40 of a PDF posted the Friday before.
"There was a new stormwater assessment tucked into the consent agenda. Munificent pulled it out, did the math on my parcel, and told me what it would cost me a year. I'd never have found it."
[Name, Owner — Naples Bay marine services]A streetscape project, a parking-garage plan, a utility dig — approved months before the cones appear. The businesses on that block are the last to know.
"A streetscape reconstruction on our block got approved with a nine-month timeline. Knowing in advance, we planned promotions and financing around it instead of getting blindsided."
[Name, Owner — Crayton Road boutique]"CRA TIF allocation," "conditional use," "PUD amendment." Even when you find the item, understanding whether it helps or hurts you takes a lawyer. So most owners just don't.
"I don't have a government-affairs person — I have a line cook and me. Munificent is the closest thing a shop my size will ever have to a lobbyist, and it costs less than my POS system."
[Name, Owner — downtown Naples café]"I stopped dreading City Hall. Now the meetings work for me — I hear about every decision that touches my shop the night it happens, in words I understand, with the deadline to act. For the first time, a business my size has a seat at the table."
[Name, Owner — small business, Naples, FL]Tell us about your business once. We'll watch every meeting from here on — and tell you the moment one of them matters to you.
Start watching Naples →Takes 3 minutes · More cities coming soon